About CR3 American Exteriors
Local commitment.
National vision.
CR3 began with one company and a belief that homeowners deserve a more professional, transparent exterior remodeling experience. Today, that belief is becoming a national organization built to help strong local owners serve their communities well.
Build better businesses so they can deliver better customer experiences.
The story behind CR3
Built through partnership.
Carnie Fryfogle started CR3 American Exteriors with the determination to build an exterior remodeling company that customers and employees could believe in.
As the business grew, Carnie began working with Mark Luterman as his business coach. Mark helped him strengthen the company through clearer financial management, stronger leadership systems and greater accountability.
The relationship developed from coaching into partnership. Mark joined CR3 to help build the organization, systems and strategy required to grow beyond one successful company and become a national brand.
CR3 did not begin as a franchise concept. It began as an active exterior remodeling company, serving homeowners, managing projects and learning what it takes to deliver an exceptional customer experience. Every improvement, lesson, success and challenge helped shape the standards CR3 uses today.
Today, Mark and Carnie lead CR3 together. Their strengths are different and complementary: Carnie brings the field experience, culture and operational instincts that shaped the company from its beginning, while Mark brings decades of business leadership, financial expertise and experience helping owners build stronger companies.
Together, they are developing CR3 as a national organization with local ownership at its center. The goal is to give local teams proven systems, shared standards and ongoing support while giving every customer a professional, transparent experience they can trust.
The leadership behind CR3
Two perspectives. One direction.
CR3 combines practical operating experience with disciplined business leadership. That partnership shapes the way the company serves customers, supports local owners and prepares for long-term growth.
Mark Luterman
Mark is a CPA, entrepreneur, author, and national business mentor whose passion has always been helping business owners build stronger companies.
Throughout his career, he has focused on developing practical business systems that improve leadership, financial performance, and long-term growth.
Mark believes every successful company must adhere to seven foundational principles: Honesty and Integrity, Accountability, Gratitude, Empathy, Coordinated Cooperative Effort, Enriching the Lives of Others, and Transparency.
Carnie Fryfogle
Carnie has helped lead the growth of CR3 American Exteriors from the very beginning.
Working alongside Mark, he has been instrumental in building the company, developing its culture, and continually refining the systems and standards that define the CR3 experience.
Together, they continue to lead CR3 American Exteriors as it grows into a national organization built around strong local ownership and consistent standards.
Built in the real world
Built in the field.
Refined every day.
CR3 American Exteriors is not a theory or a company created only to build a national brand. Our flagship operation continues to serve homeowners every day.
That matters because our processes, communication standards and customer-care systems are tested through real projects and improved through real experience. What we learn in the field helps every CR3 location become better prepared to serve its community.
Exterior remodeling is local. CR3 supports that local responsibility with shared standards, training and operational guidance, creating a strong national foundation without losing the personal ownership customers deserve.
What guides us
The standard is how we work.
A brand promise matters only when people, processes and everyday decisions support it.
Educate first
Give customers useful information before asking them to make a decision.
Define the work
Inspect carefully, explain the recommendation and make the scope clear.
Deliver consistently
Build repeatable systems that support quality, communication and accountability.
Stay responsible
Stand behind the work and remain available after the project is complete.
The people who move CR3 forward
Leadership is larger than two people.
CR3 continues to grow through the contribution of local owners, project teams and support professionals who carry the company’s standards into each market and every customer interaction.
As our organization grows, we will introduce more of the people responsible for building the CR3 experience.
Ready when you are
Experience the CR3 standard.
Start with clear information and a careful inspection. We will help you understand your property, your choices and the right next step.